Running a business in Stoke-on-Trent has its own rhythm. People depend on recommendations and value straight dealing — but even a word-of-mouth customer Googles you before calling. Here's how to make sure what they find wins the job.
1. Own your Google Business Profile
Correct categories, service areas covering the six towns, fresh photos, accurate hours. It's free and it's often the first thing customers see.
2. Collect reviews relentlessly
Stoke customers trust neighbours' opinions. A steady stream of recent reviews with replies beats a perfect-but-empty profile.
3. Name your towns
Hanley, Burslem, Tunstall, Longton, Fenton, Stoke — plus Newcastle, Trentham and the villages. If you work there, say so on your site.
4. Speed up your site
Patchy mobile signals punish heavy sites. Compress images, drop the slider, and watch enquiries rise.
5. Answer one customer question per month
A short page answering something customers actually ask — prices, timings, 'do you cover…' — compounds into traffic that competitors can't copy overnight.